Online promoting trends change with every new delivery technique and channel. Every year brings new technology, new opportunities, and new social channels to catch user fancy. The massive winners in the battle for customer attention might be early adopters throwing resources into promising new technology that proves booming, or businesses who stick with a specific channel to create an enormous following.
Video marketing is certainly not new, however, the market is ever-changing, and video has emerged as a transparent winner.
Content marketing and social media modified the marketing game in a major way. Brand storytelling took center stage, propelled by the advantages of humanizing and permitting businesses to connect in a more significant way with their client base.
For small businesses, a video is a cheap way to level the playing field. Here, big businesses and slick, expensive advertising spots do not always have the advantage.
Smaller companies can stand out in many ways:
- Answering customer FAQs
- Showcasing products in action
- Asking for user-generated contributions featuring real-life customers
- Introducing staff and showing an intimate look around operations
- Demonstrating product use
- Featuring video testimonials
The video marketing statistics presented below will give information about how videos perform across different platforms and devices, who uses videos and who watches them, what impact videos have on conversion rates, and how videos can improve ad campaigns. Let the numbers speak for themselves.
Here are some of Video Marketing Stats for the year 2020:
- It has been noted that nearly 95% of marketers say that video marketing is their marketing strategy.
- According to expert’s estimation people spend about 100 minutes a day watching online in 2021.
- As per the reports, 48% of consumers want videos to reflect what they are interested in.
- 99% of the marketers will continue the usage of videos in the coming year too.
- Also, it has come to notice that 66% of video advertisements were 30 seconds long at the end of 2019.
- Moreover, to make proper utilization of video marketing, 57% of marketers use live video.
To make sure that your firm is producing some of the greatest videos of all times and attracting people, here are some tips:
- Follow the video trend as per the current demand.
- Make a note of video marketing strategies and act according the strategies to make the most of them.
- Keep a track of the best practices and mould the videos according to them to gain attention.
Social Media plays a huge role and thus, utilize the most by making creative and attractive videos.
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