The generation has changed; the Internet has taken over all parts of the world and people are more active on social media than in real life. Instagram is one of the most popular social media platforms, with over 2 billion monthly active members worldwide. Being such a huge platform, there is no scarcity of amusing facts about Instagram from all over the world.
Instagram has become a go-to spot for everyday artistic marvels and also helps users stay up to date on the current trends in the preferred feed. This motivating and creative medium lets users share their finest memories with the world as images and videos. In this blog, we’ll look at the 20 mind-blowing Instagram facts that you probably haven’t heard about.
But before we explore the facts, let’s take a quick look at Instagram’s overview:
| Overview Of Instagram | |
| Platform Focus: | Photo and Video Sharing Social Media Platform |
| Founders: | Kevin Systrom and Mike Krieger |
| Launched: | October 6, 2010 |
| Acquired by: | Facebook (now Meta Platforms) in April 2012 |
| Current CEO: | Adam Mosseri |
| Headquarters: | Menlo Park, California, USA (within Meta Platforms Campus) |
| Key Features: | Stories, Reels, Shopping, Messaging |
| Parent Company: | Meta Platforms |
Here Are 20 Fun Facts About Instagram!
- App Origins & History
- The first-ever photo was posted by Kevin Systrom (@kevin) the CEO and co-founder of Instagram.
- Instagram was originally known as Codename, but before its launch, the name was changed to Instagram.
- The network was acquired by Facebook on 9 April 2012, for $1 billion.
- More than 1000 contact information details of high-profile stars and celebrities were leaked on the dark web because of a bug in the Instagram security system in August 2017.
- User Demographics & Global Reach
- India boasts the largest Instagram user base globally, with a whopping 362 million users in 2024!
- In the US, the percentage of female users (55.4%) is more than male users (44.6%) on Insta.
- Worldwide, the gender split for adult Instagram users (18+) is almost a perfect tie: around 47.6% female and 52.4% male.
- Instagram has over two billion active monthly users, yet it is behind Facebook (3.07B), and YouTube (2.5B).
- Popular Content & Trends
- #Pizza (75.6M posts) is the most Instagrammed food globally, followed by #Sushi (39.2M posts)
- #love is the most used hashtag on Instagram with 2.1B posts
- The most used Instagram filters in the world are Clarendon, Juno, and Sierra.
- Messi’s World Cup victory photo with his teammates celebrating the 2022 FIFA World Cup win at Lusail Stadium is Instagram’s most-liked post as of 2025!
- An egg posted by Chris Godfrey (@world_record_egg) is the second most-liked photo on Instagram.
- After @Instagram (686M), Cristiano Ronaldo (@cristiano) holds the most number of followers (650M) on Instagram.
- Platform Features & Functionality
- Every day, almost 500 million people utilize the Stories feature.
- Did you know how Instagram Story Viewer works? After 50 views, Instagram orders them by who engages most with you, not just chronologically – talk about benefits!
- Instagram Carousels aren’t just for more pics! Their swipe-left design uses an “open loop” trick, boosting engagement and potentially pleasing the algorithm.
- 61% of social media users are now using Instagram to discover what to consider what to buy next.
- Growth & Scale
- Between 2024 and 2025 alone, Instagram gained a whopping 40 million new users.
- Every second, over 1000 photographs are uploaded to Instagram.
Think you know Instagram? Think again! These 20 facts about Instagram just scratched the surface of Insta Navigation. The more you know, the better you flow!
Also Read: The 10 Best Instagram Marketing Strategies To Increase Engagement
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