API is the short form for ‘Application Programming Interfaces’. It is made up of the components that allow different apps, platforms, and system to interconnect and share data with each other. The components of the APIs include software modules, protocols, and the tools that allow different systems and applications to connect with each other and carry out certain tasks.
Implementing an API in your business has more benefits when opening a business process than you may think. The number of companies and startups decided to integrate an API to improve their B2B strategies.
Here are the 6 reasons why you should prioritize API integration in your B2B strategies: