The Top 10 Social Media Influencers Worldwide (As of 2025)

Have you wondered who are the top social media influencers in 2025? With ever-evolving brand partnerships, endorsements, and trends, it’s hard to keep up with the list. But don’t worry – we’ve curated a list of the most popular social media influencers worldwide just for you!

What sets these influencers apart is not just their massive followings. They are celebrities with entrepreneurial ventures, successful personal brands, and partners with top companies. They also use their platforms to advocate for causes close to their hearts. So let’s explore the list of the world’s top 10 Social Media Influencers!

Note: The list is ranked based on the follower count of top influencers across major social media platforms like Instagram, X, and YouTube.

List Of World’s Top 10 Social Media Influencers (As of 2025)

1. Cristiano Ronaldo

• Total Followers: 834.4 M
• Estimated Earnings per Insta Post: Approximately $3.2 million

Cristiano Ronaldo is the biggest social media influencer in 2025. Ronaldo ranks first in the list of top social media influencers with a massive 647 million followers on Instagram alone!

Cristiano Ronaldo is a Portuguese professional footballer who plays as a forward for the Saudi Pro League club Al Nassr and the Portugal national team. He was born on February 5, 1985, in Portugal.

He began his career with Sporting CP, then joined Manchester United, Real Madrid, and Juventus, winning many trophies and awards, including five Ballon d’Or. He is Portugal’s captain and top scorer, and he has won the European Championship and the Nations League. He is also the top scorer in international football and one of the best players ever. He has a total of 33 senior trophies.

Ronaldo is the first person to surpass 500 million followers and the most followed person on Instagram. He creates and shares engaging and original content that showcases his soccer career, family, friends, hobbies, and lifestyle. He also endorses various brands and products, such as Nike, LiveScore, Clear, and his own CR7 line.

Beyond his sports career, he also uses his platform to support various charity organizations such as children’s hospitals, cancer research, disaster relief, and human rights. He has donated millions and auctioned off his awards.

2. Selena Gomez

• Total Followers: 522.4 M
• Estimated Earnings per Insta Post: Nearly $2.5 million

Selena Gomez grabs the 2nd rank among most famous social media influencers. She is an American singer, actress, producer, and businesswoman born on July 22, 1992, in Texas.

She started her career as a child actress on the show Barney & Friends and later rose to fame as the star of the Disney Channel series Wizards of Waverly Place. She also appeared in several movies, such as Another Cinderella Story, Spring Breakers, and The Dead Don’t Die.

Gomez is also a successful singer and songwriter who has released three solo studio albums and one compilation album. She has sold over seven million albums and 22 million singles worldwide and has won numerous awards, including American Music Awards, and Billboard Music Awards. She also has many collaborated with other artists.

She creates and shares engaging and original content that showcases her music, movies, and personal life. She also endorses various brands and products, such as Puma, Coach, Rare Beauty, and Serendi Beauty.

Gomez has also donated to organizations that support education; she has also donated money to Time’s Up Legal Defense Fund, UNICEF, and Palestine relief efforts.

3. Lionel Messi

• Total Followers: 507.91 M
• Estimated Earnings per Insta Post:  Nearly $2.5 million

Lionel Messi is an Argentine professional footballer who plays as a forward for Major League Soccer club Inter Miami and the Argentina national team. He was born on June 24, 1987, in Rosario, Argentina. Messi ranks 3rd in the list of top social media influencers in 2025.

He started with Barcelona, where he became their top scorer and won 45 team trophies, including eight Ballon d’Or. He then joined PSG and won Ligue 1 and the Super Cup. He is Argentina’s captain and top scorer, and he has won the Copa América and the World Cup. He is also one of the top scorers in international football and one of the best players ever.

Messi creates and shares engaging and original content that showcases his football career, family, friends, hobbies, and lifestyle. He also endorses various brands and products, such as Adidas, Pepsi, Gatorade, Budweiser, Louis Vuitton, and his brands as well.

He also uses his platform to support various causes and charities, such as UNICEF, the Leo Messi Foundation, children’s hospitals, cancer research, disaster relief, and human rights.

4. Justin Bieber

• Total Followers: 478.2 M
• Estimated Earnings per Insta Post: $1,763,000

Justin Bieber is a Canadian singer, songwriter, and producer born on March 1, 1994, in London, Ontario. Justin ranks 4th on the list of the top social media influencers.

Bieber is a Canadian singer, songwriter, and producer who was discovered on YouTube by Scooter Braun and Usher. He released his first EP and album, My World and My World 2.0, which made him a global star and a teen idol.

He also made a concert film, Never Say Never. He released more albums and singles, such as Purpose and Changes, and collaborated with artists like Ed Sheeran and Ariana Grande. He is one of the best-selling artists ever, with over 150 million records sold. He has also won many awards, including two Grammys and 21 Guinness World Records.

Bieber creates and shares engaging and original content that showcases his music, movies, and personal life. He also endorses various brands and products, such as Puma, Calvin Klein, Schmidt’s Naturals, and his own label, Drew House.

Justin has donated money to a variety of organizations, including Charity Water, Children’s Miracle Network Hospitals, City of Hope, and Comic Relief.

5. Kylie Jenner

• Total Followers: 446. M
• Estimated Earnings per Insta Post: $2,386,000

Kylie Jenner is the most famous social media influencer and is very well-known to Gen Z. She is an American socialite, media personality, and businesswoman born on August 10, 1997, in California.

Kylie started her career as a child model and appeared in the reality TV show Keeping Up with the Kardashians with her family in 2007. She gained popularity on social media, especially Instagram, where she has almost 400 million followers. She also starred in her spin-off show in 2017.

She is also a successful entrepreneur and influencer who has launched and promoted various brands and products, such as Kylie Cosmetics, Kylie Skin, and Kylie Baby. She is the founder and owner of Kylie Cosmetics, which sells makeup products such as lip kits, eyeshadows, and blushes.

She is also the ambassador for Smile Train, a charity that provides surgeries for children with cleft lips and palates. Kylie Jenner has also endorsed and collaborated with many brands, such as Puma, Adidas, and Calvin Klein etc.

Kylie has donated money to organizations such as Smile Train, Feeding America, the March of Dimes, and Black Lives Matter etc. Therefore Kylie ranks 5th in the list of the best 10 social media influencers.

6. Taylor Swift

• Total Followers: 431.7 M
• Estimated Earnings per Insta Post: $1,611,000

Taylor Swift has ranked 6th on our list of the top social media influencers in 2025. Taylor Swift is an American singer, songwriter, and producer who was born in 1989. She started as a country singer in Nashville and released her first album, Taylor Swift, in 2006.

She became a star and a teen idol with her second album, Fearless, and has won 14 Grammys. She released more albums and singles, such as 1989, Reputation, and Folklore, and experimented with different styles. She also acted in movies and documentaries, such as Miss Americana and Folklore: The Long Pond Studio Sessions.

Swift is also a successful entrepreneur and influencer who has launched and promoted various brands and products, such as Keds, Wonderstruck, Covergirl, Diet Coke, Adidas, Olay, and Apple Music.

Swift is also a philanthropist and an advocate for various causes, such as criminal justice reform, Armenian relief, and mental health. Swift has donated money to organizations such as Hunger Relief, the American Cancer Society, the Make-A-Wish Foundation, Donors Choose, and Hurricane Harvey in Texas, etc.

7. Kim Kardashian

• Total Followers: 431.5 M
• Estimated Earnings per Insta Post: $2,176,000

Kim Kardashian is an American media personality, socialite, and businesswoman who was born on October 21, 1980, in Los Angeles, California. Kim started her career as a stylist and friend of Paris Hilton but gained wider fame after her infamous scandal with Ray J in 2007.

Later that year, she and her family began to star in the reality TV show Keeping Up with the Kardashians, which became a huge hit. She also appeared in movies, such as Disaster Movie and Temptation: Confessions of a Marriage Counselor.

She is a successful entrepreneur and one of the most famous social media influencers who launched and promoted her brands and products, such as Skims, KKW Beauty, KKW Fragrance, and Dash. Via social media, Kim Kardashian shares her fashion, beauty, and lifestyle content. She also endorses brands like Adidas, Uber Eats, and Olay.

Kim Kardashian has donated money to a variety of organizations, including Baby2Baby, Children’s Hospital Los Angeles, Armenia Fund, and Reform Alliance.

8. Dwayne Johnson

• Total Followers: 417.96 M
• Estimated Earnings per Insta Post: $2,326,000

Dwayne Johnson, also known as “The Rock,” is an American actor, producer, and former professional wrestler who was born on May 2, 1972, in Hayward, California. Dwayne gained initial fame through his wrestling career with WWE, becoming one of the most popular and charismatic figures in the industry.

He transitioned to acting and starred in blockbuster movies such as Fast & Furious series, Jumanji, and Moana. His versatility and charm have made him a Hollywood icon.

Dwayne Johnson is also a successful entrepreneur and famous Instagram influencer. He owns the tequila brand Teremana, is a co-founder of ZOA Energy drinks, and partners with Under Armour for his Project Rock collection. On social media, he shares content about fitness, family, and motivational insights, resonating with millions.

Dwayne supports various charitable causes, including the Make-A-Wish Foundation, and he has donated to disaster relief efforts and veteran organizations. His impactful contributions and inspirational persona make him a global role model.

9. Virat Kohli

• Total Followers: 335.7 M
• Estimated Earnings per Insta Post: $1,384,000

Virat Kohli is an Indian cricketer and one of the most celebrated sports personalities globally. He was born on November 5, 1988, in Delhi, India. Virat gained fame for his exceptional cricketing skills, serving as the captain of the Indian cricket team and setting numerous records in international cricket.

Off the field, Virat is a successful entrepreneur and one of the top social media influencers in India. He co-owns brands like One8 (in collaboration with Puma) and Wrogn, a youth fashion label. He has also endorsed major global brands like MRF, Audi, and Google Duo. On social media, he shares glimpses of his fitness routines, cricket moments, and personal life with his wife, actress Anushka Sharma.

Virat is actively involved in philanthropy, supporting causes like child welfare and animal rights through the Virat Kohli Foundation. His dedication to sports and his social initiatives make him a global icon.

10. Khloé Kardashian

• Total Followers: 333.7 M
• Estimated Earnings per Insta Post: $1,866,000

Khloé Kardashian is an American media personality, socialite, entrepreneur, and social media star born on June 27, 1984, in LA, California. She gained fame alongside her family through the hit reality TV series Keeping Up with the Kardashians, which showcased their glamorous lives and strong family dynamics.

Khloé is a successful businesswoman and 10th in our list of top social media influencers. She is the founder of Good American, a fashion brand promoting inclusivity, and has endorsed major brands like Hydrow, Nurtec ODT, and Dose & Co. On social media, she shares content about fashion, fitness, and her journey toward a healthy lifestyle, inspiring millions of followers.

Khloé is also involved in charitable efforts, supporting organizations such as Baby2Baby and the American Cancer Society. Her mix of business success, personal transparency, and philanthropy makes her a relatable and influential figure worldwide.

FAQ

1. Which Social Media Platform Has The Biggest Audience For Influencers?

Ans: In 2024 Instagram had the biggest audience for influencers with 81.8% of marketers choosing Instagram for influencer campaigns in the US. 

2. Who is the highest-paid YouTube influencer?

Ans: Mr. Beast is the highest-paid YouTube influencer with 343 Million Subscribers and earnings of $85M.

3. Who are the top social media influencers in India?

Ans: The top social media influencers in India are Virat Kohli (Cricketer), Shraddha Kapoor (Actor), Priyanka Chopra (Actor and producer), Narendra Modi (Prime Minister of India) and Alia Bhatt (Actor).

4. What is the difference between Social Media Influencers and Creators?

Ans:

• Objective: Influencers drive engagement through their personality and relationships with followers, while creators focus on the quality and creativity of the content itself.
• Monetization: Influencers monetize through brand partnerships and endorsements, while creators often earn through platform payouts, merchandise, or Patreon.