Snapchat is the world’s second most popular social media network, trailing only Facebook. Evan Spiegel, Bobby Murphy, and Reggie Brown created it. It is a social media platform that allows users to share photographs and videos that expire after a certain period of time. While it may appear to be a frivolous platform, there are many interesting facts about Snapchat that have recognized it for evolving the way people communicate.
The application now has over 400 million monthly active users. By increasing its active users, Snapchat has launched several features such as “Geofilters,” “Stories,” and “Discover,” as well as stunning “Spectacles” eyewear. Here are 15 interesting facts about Snapchat
15 Interesting Facts About Snapchat
- Snapchat has over 210 million active users which makes Snapchat a huge marketing opportunity.
- After 34 failures Snapchat was created.
- Taco Bell paid $75,000 for 24 hours of the Taco Filter/Ad which was viewed by 224M Snapchat users.
- In the U.S., 90% of all 13-24-year-olds use Snapchat.
- The longest Snapchat Streak is 2,315+ days and still going.
- 4 in 10 Snapchat users say they discovered a new brand through posts and celebrity endorsements.
- Snapchat co-created a cool geo-filter with Netflix.
- Snapchat is the King of ephemeral Content Marketing.
- Snapchat’s creators had a major falling-out before the app was released.
- 1 million Snaps are sent per minute.
- 93% of Snapchat users have sent a photo of a drink.
- Snapchat is valued at $23.5 billion.
- Snapchat’s mascot is called Ghostface Chillah.
- Facebook and Google have tried to buy Snapchat.
- When it first started, Snapchat’s original name was Picaboo. In 2012 though they changed the app to Snapchat.
Snapchat has been a favorite among teenagers and young adults since its inception, and it is now the world’s sixth most popular social networking platform. Snapchat has also swiftly turned into an excellent marketing tool, allowing companies to reach millions of people at once. However, social media role in workplace safety promotion is still evolving, with some companies utilizing Snapchat to disseminate safety tips and reminders to employees in an engaging and accessible format. The platform is poised to expand and provide us with even more interesting facts about Snapchat. Evan Spiegel, CEO of Snapchat, has an interesting take on Snapchat, he believes, “Snapchat isn’t about capturing the typical Kodak moment.” It’s about interacting with the entire range of human emotions, not simply what looks to be attractive or flawless.”
Snapchat downloads doubled after the launch of the toddler & gender swap filters.
Also Read: 11 Interesting Facts about “Instagram” that you should know
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